Since 2009, phil&teds® and Mountain Buggy® have quietly lived their commitment to community through their global charitable initiative, Buggies for Good™. What began as a simple idea has grown into a long-standing programme that has rehomed more than 500 juvenile products to families and organisations in need around the world.
Rooted in the belief that well-made products should keep on giving, Buggies for Good™ reflects the brands’ ongoing dedication to supporting families far beyond the first owner.
phil&teds® and Mountain Buggy® CEO, Campbell Gower, says Buggies for Good™ is grounded in authenticity and purpose.
“Buggies for Good is all about giving back - helping deserving families, communities and organisations to keep on, keepin' on.”
Alongside sample product and seconds stock, the programme collects pre-loved phil&teds® and Mountain Buggy® buggies from around the world. Each product is given a thorough warrant of fitness to ensure it is in good working order before being donated back into the community.
“Since the programme’s launch, families and organisations - including Australian children’s hospice - Bear Cottage, an orphanage in South Africa, and New Zealand's Ronald McDonald House - are now able to support their cause more easily.
“Our work truly makes a difference to the lives of people around the world,” he says. “We’re genuinely proud of this.”
The idea for Buggies for Good™ was sparked mid-flight, inspired by airline initiatives where passengers donate spare change to worthy causes.
“It was on a flight when I suddenly thought we should be doing this. There’s plenty of love and life left in our products, even after three or more kids. So, we created Buggies for Good - a programme that offers real help for parents and caregivers, and is authentic to us,” Mr Gower says.
“It just grew from there! Consumers began contacting us soon after, asking if they could donate their old phil&teds® or Mountain Buggy® to the cause. Together, it became our way of giving back to the community.”
Since its launch, Buggies for Good™ has continued to evolve, reaching organisations that support families at some of their most vulnerable moments. Sydney’s Grace Centre for Newborn Care at The Children’s Hospital at Westmead is one such recipient.
Josie Dincel, Founder of non-profit community group Ward Angels, which sources donations for the hospital, says the impact is deeply felt.
“Parents can be in the NICU with their baby for months on end. Having this lovely, brand-new pram available on the ward means that, as their baby gets bigger and stronger, caregivers will be able to take them outside for short walks around the gardens.
“This pram will take hundreds of babies outside for their first ever moments in the sun and fresh air, and we think that is so special.”
Since 2009 Buggies for Good™ remains a reflection of the brands’ belief that community support isn’t a campaign it’s a responsibility.
“If you’ve got one of our buggies that you want to give the push or know of an organisation or family that we can help, email contact@philandteds.com.
