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We've got your back (literally!)

Ergonomic carriers built to support parents & kids, wherever the day takes you.

Urban or adventure? 
Start with how you actually live...

Before choosing a baby carrier, ask yourself one simple question:

Are you mostly navigating cafés, errands and everyday life, or are you heading off the beaten track and into the great outdoors?

Some parents need a lightweight, grab-and-go carrier for short trips around town. Others want a fully featured backpack that can handle long walks, uneven terrain and all-day adventures. The good news? The best nursery brands design for both, so you don’t have to compromise on comfort, style or function.

What to look for in a backpack carrier
Light as a feather & compact by design

No one wants a bulky, heavy carrier that’s awkward to store and exhausting to wear. Look for something lightweight and compact, because once you add snacks, nappies and a growing child, every gram matters. A well-designed carrier should feel easy to pack away at home, in the car, or when you’re on the move.

Independence, built in
Constantly lifting your child in and out of a carrier gets old fast. Carriers that allow kids to climb in and out themselves are a game changer. Children love the sense of independence, and parents love saving their backs. It’s a win-win.

Stay cool, calm & comfortable
Extra airflow is essential when you’re carrying another little human. Look for carriers with breathable mesh panels through the back and seating area — these help regulate temperature and keep both parent and child comfortable, even on warmer days.

As comfy as a back hug
Comfort isn’t optional, it’s everything. Adjustable torso lengths ensure a good fit for parents of all shapes and heights, while padded shoulder straps, hip belts and back panels help distribute weight evenly. The result? Better posture, less strain, and longer, happier adventures together.

Looking good with a load on
A great backpack carrier doesn’t need to look like technical hiking gear. Today’s parents want clean lines, thoughtful design and everyday style — without sacrificing performance. The right carrier blends seamlessly into daily life, whether you’re in the city or out exploring.

 

Meet the phil&teds® carry range:

parade™ lightweight, everyday freedom
parade™ is our compact backpack carrier designed for fuss-free, hands-free adventures around town. Easy to wear, easy to store, and ideal for everyday parenting on the move.

Voted BEST lightweight baby carrier by BabyCenter (USA).

parade™  awarded THE best!

escape™ made for epic adventures
The higher you climb, the better the view. escape™ is built for parents who love the outdoors and want to take their child along for the journey. With premium engineering, advanced comfort and durability for long wear, it’s ready for whatever adventure comes next.

escape™  be ready for any epic adventure! 


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We've got your back (literally!)
Sofia Paterson 27 January 2026
phil&teds® Marks 25 Years of Parenting Innovation.
What began in a Wellington garage in the mid-90s reached a 25-year milestone in 2020 & phil&teds® continues to innovate baby gear that supports real families, every day.